Steven Ma- CET Founder
President & CEO

Steven Ma

I vividly recall how CET has developed over the years. We began as a small copier and printerlamp shop and have since become a leading worldwide manufacturer of high-quality compatible printer and copier products. Today, CET serves thousands of customers in more than 100 countries. During the difficult global recession, our extraordinary vision allowed us to further advance and achieve breakthrough success. I am grateful to have employees who encourage each other, seek new market opportunities and welcome new challenges.

CET has always remained curious about changing markets and new technologies, knowing that future competition will depend on innovation, brand awareness, internal management and sustainable development. To continue our rapid company growth, we have dedicated our efforts to ongoing improvement and continual innovation. Every CET employee is given the opportunity to advance and contribute regardless of their position.

We devote ourselves to providing advanced and trustworthy products, while staying true to the same principles from when we first started. We remain strongly committed to developing products and solutions that increase your profitability and help you succeed!

Company Executives

  • Demi DAI
    VICE PRESIDENT
  • William WANG
    CHIEF TECHNICAL OFFICER
  • May XIONG
    DIRECTOR OF DOMESTIC SALES & ADMINISTRATION
  • Ivy YU
    DIRECTOR OF INTERNATIONAL SALES
  • John ZHANG
    CHIEF FINANCIAL OFFICER
  • Athena LI
    GENERAL MANAGER OF CET USA
  • Anzhelika KNIZHNIK
    GENERAL MANAGER OF CET RUSSIA
  • Robin MOWATT
    GENERAL MANAGER OF CET AME
  • Stella HMAINE
    GENERAL MANAGER OF CET SINGAPORE
  • Demi DAI VICE PRESIDENT

    Demi, the Vice President, is responsible for the administrative management of headquarters, overseas subsidiaries and manufacture plant of CET as well as strategy formulation. She has substantial management experience and is expert at leading and motivating team members.

  • William WANG CHIEF TECHNICAL OFFICER

    William is a senior mechanical automation engineer who joined CET in 1996. He has more than 17 years of copier and imaging production management experience and is known for his ability to think creatively and solve strategic problems. For more than 20 years, he has led CET's production team in implementing sustained technological improvements and has continually improved the quality of CET products. "I am passionate about this community and my work, and I'm very honored to be able to serve everyone. My mission is to provide customers with satisfactory products, and I believe that we will be able to do even better for you in the future!"

  • May XIONG DIRECTOR OF DOMESTIC SALES & ADMINISTRATION

    Since joining CET in 2003, May has managed several different departments. She was promoted to the position of the Vice General Manager of Production in 2009. With over 10 years of experience in management, she is serious and rigorous in her work. She also is very good at planning, organization, and communication, as well as identifying and analyzing problems. "CET is a big family and everyone here is confident, happy, strong, grateful, and hopeful. I know that we can make progress together and share with each other".

  • Ivy YU DIRECTOR OF INTERNATIONAL SALES

    Ivy joined CET in 2006, was promoted as the Manager of the International Sales Division in 2008, and was later promoted to Sales Director in 2013. "I am very thankful to my customers for their support these past several years. While doing business together, we have established deep friendships, as we have strived to expand markets on a win-win basis! The CET sales team is devoted to becoming your most indispensable sales consultant!"

  • John ZHANG CHIEF FINANCIAL OFFICER

    John has spent over 20 years in the financial services industry. He is a highly organized CPA, CTA and his experience includes working as a banking regulator, accountant, investor and financial advisor. In 2015, he joined CET as CFO. His mission is to help maintain our financial viability, while taking a proactive approach to achieve future goals.

  • Athena LI GENERAL MANAGER OF CET USA

    Athena joined CET in 2006 and was promoted at the end of 2008 to General Manager of the US branch. She is responsible for overseeing all aspects of the company's operations. Throughout her years of career, she has held fast to the code of conducting business in good faith and of treating all with honesty and kindness. As the leader of the young and enthusiastic team at CET USA, she keeps them together on a course of continuous development. The goals of her future work will be to guide this team in continuing to make the most of commercial opportunities and to achieve new breakthroughs in sales development. She is actively formulating different marketing strategies to give the CET brand a more sustained impact throughout the US and Latin American markets!

  • Anzhelika KNIZHNIK GENERAL MANAGER OF CET RUSSIA

    CET Group Russia

  • Robin MOWATT GENERAL MANAGER OF CET AME

    CET Group AME

  • Stella HMAINE GENERAL MANAGER OF CET SINGAPORE

    CET Group Singapore

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